To maintain editorial integrity and reader trust, advertising or sponsored content must be explicitly distinguished from editorial content using a clear label.

Objectives

• Enable immediate identification of advertising or sponsored content.
• Prevent confusion between editorial and promotional material.
• Mitigate risks associated with conflicts of interest.

Implementation

• Label advertisements with a term that clearly identifies them (e.g., “Advertisement”, “Ad”, “Sponsored content”).
• Visually separate advertising from the rest of the content whenever possible.

Control

• Locate any advertising content.
• Verify that all advertising areas are visually distinct from the rest of the content and include a label that identifies them unambiguously, such as the word “Advertisement” displayed above or below the relevant content.