Advertising or sponsored content is identified as such
Editorial or advertising content? Background article or broadcast ? Impartial notice or sponsored ticket? It is better to specify what this is about, so readers will know what to do and will not blame you.
Objectives
- Allow immeditate identification of advertising or sponsored content.
Avoid confusion between editorial and advertising content.Prevent risks associated with integer conflicts.
Implementation
- Report advertisements with a mention that identifies them (advertising, ads,…partnerships).
- As far as possible, graphically separate the advertisement of the rest of the content.
Control
- Within the book reviewed :
- Identify Ad content.
- Please ensure that all spaces dedicated to the advertisement differ from the rest of the content and include an indication to identify them unambiguously; : Typically, the word “advertised” displays above or below the content concerned.
Validation
- Needs to be verified by a human.