Identifying the target audience is essential when content is designed for specific demographics. For instance, the target audience for a children’s non-fiction book is a child, whereas an adult is the target for a book containing graphic violence.

Objectives

• Manage user expectations.
• Inform and warn users.

Implementation

• Include the specific audience information in the ebook metadata.
• Display the target audience information on the ebook’s presentation or title page.

Control

• Ensure the metadata specifies the target audience.
• Check that the intended audience is clearly indicated.